Streaming is quickly taking market share from traditional broadcast TV, and within streaming YouTube has the largest share – even more so than Netflix, according to Nielson. But what are the ad types available on YouTube? Are some formats better than others? Let’s take a look. Quick Links Skippable In-Stream Ads What are Skippable In-Stream…
Category: Video Advertising
What is Contextual Video Advertising? [A Quick Guide]
According to Wyzowl’s latest Video Marketing Statistics Report, a massive 91% of businesses use video as a marketing tool in 2023. Not only that, but that figure is the highest it’s been since they started tracking it in 2016. So clearly, video advertising is as important a marketing tool as it’s ever been. And to…
What is Dynamic Video Advertising? [A Quick Guide]
Dynamic video advertising, when used well, can be an extremely effective tool to increase the return on your programmatic video advertising campaigns. But what are dynamic video ads? Are dynamic video ads better than standard video ads? Let’s take a look. Quick Links What is Dynamic Video Advertising? Dynamic video ads are video ads that…
What is Pre-Roll Video Advertising? [A Quick Guide]
Pre roll ads, in particular pre roll video ads, are a great way to get your video advertising seen by millions of people every day. And with video advertising being a highly engaging format, you’re really missing out if you’re not utilising these preroll ads in your next campaign. But what are pre-roll video ads?…
What is OTT Video Advertising? [A Quick Guide]
OTT video advertising is quickly becoming one of, if not the, best way to advertise if you’re using video assets. But what is OTT video advertising? And why should you use OTT video advertising in your next campaign? Let’s take a look. Quick Links What is OTT Video Advertising? OTT stands for over-the-top, which refers…
In-Stream vs. Outstream Video Ads [A Comprehensive Guide]
In the ever-evolving landscape of digital advertising, video ads have taken centre stage. Video ads are increasingly becoming known as a powerful tool for capturing audience attention, conveying messages effectively, and ultimately driving both engagement and results. Two popular formats for video ads are in-stream and outstream video ads. But what’s the difference between the…
What are In-Stream Video Ads? [A Quick Guide]
In-stream video ads are an advertising format that has gained significant traction in recent years. And for good reason. In this blog post, we will explore what in-stream video ads are, their benefits, drawbacks, and then provide some insights into how this advertising method is shaping the digital marketing landscape. Quick Links What is In-Stream…
What is Outstream Video Advertising? [A Quick Guide]
In the world of digital marketing, video advertising has become an increasingly prominent and cost-effective way to reach target audiences. Among the various video ad formats, outstream video advertising has gained considerable attention in recent years. In this blog post, we will delve into the world of outstream video ads, exploring what they are, their…
How to advertise on TV [A Quick Guide]
Linear TV advertising – that is, advertising on traditional TV – is still seen as a big milestone for businesses and brands in today’s largely digital day and age. But with so many connected TV advertising companies and the rise of the programmatic tv advertising industry as a whole, one question arises: what is the…
What is Programmatic Video? [A Quick Guide]
Programmatic video is a big part of the online ad space, and is only set to become more so in the coming years. Data provided by Statista shows the growth of online video ad spend worldwide, the bulk of which is made up of programmatic video. And as a result, we’ve seen advertising channels such…