Google Analytics can be a very powerful analytics platform, and is a must have tool in an advertiser’s toolbelt. But because it can be so powerful, it can also be complicated at times. In this article, we’ll explain in simple terms exactly what a view is, what they’re used for, and then provide step-by-step instructions…
Category: Google Analytics
How to add a user to Google Analytics [A Quick Guide]
Google Analytics is a powerful (and free!) tool to help you understand how the visitors to your site are behaving – what pages are they landing on to get to your site? What pages are they going to once they’re in your site? What device type is most common? Lots of useful data. So how…
What is Google Signals? [A Quick Guide]
With the current version of Google Analytics being sunset in July 2023, it’s replacement – GA4 (short for Google Analytics 4) – brings with it some exciting new features. One of these new features is called Google Signals, and it is incredibly useful. But what are Google Signals? Is Google Signals GDPR compliant? And how…
Which Version of Google Analytics Do I Have? [A Quick Guide]
Have you ever thought to yourself “which version of Google Analytics am I using?”. This would have been an easy question to answer a year or two ago, but with the introduction of GA4, the answer’s become a bit more complicated. Let’s take a look. How many versions of Google Analytics are there? There are…