Playable ads are becoming more and more commonplace in the digital advertising space, and for good reason – they work! In this blog post, we’ll look at what playable ads are and what their benefits are, as well as where you can run playable ads and some best practices when you do so. Let’s take…
Category: Mobile Apps / Mobile Gaming
How to market a mobile game [A Quick Guide]
Marketing your mobile game is an essential part of increasing the number of users who use your app, so it’s vital you get it right. And when your game is not an advergame, this advertising becomes all the more important. But how do you market a mobile game? What is the best form of advertising…
What is an Advergame? [A Quick Guide]
Have you ever been playing a game and thought that one product or brand was a bit too heavily featured in it? You may have stumbled across an advergame. But what are advergames? Is mobile advergaming a big business? What are some examples of advergaming? Quick Links What is an advergame? Let’s take a look….
How to Advertise a Mobile Game [A Quick Guide]
If you’re looking to promote your mobile game, there’s not many better ways than through ads. Data from Statista shows that total spend on mobile app install ads is growing at a rapid pace, with worldwide spend in 2022 set to come in at just under $120 billion. But what type of ads are best…
Why are Mobile Game Ads So Bad?
If you’ve played some form of mobile game before, you’ve undoubtably experienced mobile game ads. And bad mobile game ads, at that. You’re not alone in thinking mobile game ads are bad. There are countless mobile game ad memes circling around the internet, joking about this very thing: All of this does beg the question –…
Is In-Game Advertising Possible? How Does In Game Advertising Work?
Online advertising is one of the best ways for businesses to advertise their products to a large number of people. There are two key reasons for this – it’s cheap, and it’s effective. But what if you want that advertising to reach people while they’re in game? Is in game advertising possible? If so, is…
Hypercasual Games: A Brief Guide
If you haven’t already heard, hypercasual games are taking over mobile gaming. And by all accounts they’re here to stay. But what exactly are hypercasual games? What makes them so popular? Let’s take a look, and then look at some facts and figures on the growth of this niche. Quick Links What are hypercasual games?…