In the digital age, it’s hard to imagine a world without online shopping. But within the larger online shopping space, there’s both ecommerce and mcommerce. But what’s the difference? So, if you’ve ever wondered why mcommerce is on the rise or why some businesses still stick to the broader ecommerce, you’re in the right place….
Category: Other
Etsy Ads: The Key to Boosting Sales and Visibility
In the world of online retail (especially mCommerce), Etsy stands out as a unique platform where you can sell your handcrafted goods, vintage items, and craft supplies. With over 100 million items listed and over 96 million active buyers, it’s a marketplace that can’t be ignored. But the question that’s likely on your mind is – is it…
What is bidstream data? [A Quick Guide]
In digital advertising, you’ll often hear the term bidstream data being thrown around. But as fancy as it sounds, what does it actually mean? Let’s take a look. Quick Links What is bidstream data? Bidstream data is the information that is passed between publishers and advertisers during a real-time bidding (RTB) auction. This data includes…
Is high ticket affiliate marketing legit? [A Quick Guide]
Affiliate marketing has become a popular way for people to earn money online, and high ticket affiliate marketing is no exception. While some may question the legitimacy of high ticket affiliate marketing as a viable source of income, the truth is that it can be a lucrative, legitimate and (once you’re up and running) relatively…
Why do advertisers use testimonials? [A Quick Guide]
Testimonials have been used in marketing from the very beginning – it’s how you know others have gained value from your product/service, and you are likely to as well. It’s right up there with retargeting ads as an effective way to boost sales. But why are testimonials so highly valued by advertisers? Why are they…
What Will the Future of Mobile Advertising Look Like? [A Quick Guide]
Mobile advertising has become one of the main methods through which to reach users, and one of the most effective. You’ll have no doubt heard of the two major beneficiaries of mobile advertising – Google with Google Ads, and Facebook with Facebook ads. In fact, Statista reports that worldwide mobile ad spend ballooned from just…
Digital Out of Home Examples – 5 Examples of DOOH
Out of home advertising has become digitalised in the modern era, with DOOH (digital out of home) billboards becoming ever more popular. So much so, that there are now numerous types of digital out of home advertising billboards. Let’s take a look at a few. Quick Links Roadside Billboards Roadside billboards are digital out of home…
Find keywords for Google Ads using Google Search Console [A Quick Guide]
Knowing what keywords to use in your Google Ads campaigns can sometimes be a struggle. Sure, you might think you know what keywords would be good, but how sure are you? Are you basing this contextual targeting on anything other than a hunch? Well, the good news is that you don’t have to base it on…
What is Out of Home Advertising? [A Quick Guide]
Out of home advertising, also known as OOH advertising, is a rapidly growing advertising channel around the world. Data by Statista shows that global ad spend on out-of-home advertising is set to reach a massive $45 billion in 2024. But what is OOH advertising? What different ways can you advertise out-of-home? And are out of…
What is Adtech and Martech? [A Quick Guide]
Despite being closely related, adtech and martech both serve their own, unique functions in a business’ marketing efforts. But what are the differences between the two? Is one more popular than the other? Is one a part of the other? Let’s take a look. Quick Links What is Adtech? Adtech is an amalgamation of the words…