If you’re running Facebook advertising campaigns, you’re doing so because you expect to make money from selling something. And in order to do that, marketers will often use the ROAS metric. But what is ROAS? What is a good ROAS for Facebook? And lastly, do Facebook ad campaigns have a higher ROAS than other advertising…
Category: Social Media
How to run a Facebook birthday discount ad [A Quick Guide]
In general, the more personalised an ad is to a user, the more likely they are to engage with that ad. One of the best ways to personalise an ad is through birthday offers – that is, when you have a birthday ad (usually a birthday discount ad) shown to a user just before an…
How long does it take Facebook to review an ad? [A Quick Guide]
Facebook ads are an incredibly effective way to advertise your business and its products, showcasing them to almost 3 billion users worldwide, as per Statista. But if you’ve ever run Facebook ads before, you may have found yourself asking the same question over and over again: how long does Facebook take to review ads? Let’s…
Why isn’t my Facebook ad spending? [Top 5 Reasons]
Facebook ads are great – they’re effective, they’re cheap, and they’re almost infinitely scalable. No wonder Facebook’s advertising revenue has grown as quickly as it has, as you can see below (courtesy of Statista). But a lot of the time, you may find your Facebook ads not spending as much as you’d like them to….
What is the Average CPC on LinkedIn? [A Quick Guide]
With over 875 million users and 134.5 million daily active users worldwide, LinkedIn is a powerful platform to reach users in a formal, professional setting. But how much are LinkedIn ads? Are they worth it to reach the audience? And what is the average CPC for LinkedIn ads? Let’s take a look. Quick Links What…
What are Facebook Automotive Inventory Ads (AIA)?
What is a Facebook Automotive Inventory Ad? Automotive Industry Ads on Facebook are ads that are populated based on a product catalogue, which in turn feeds from a car dealership’s inventory list. Using information from the car dealerships vehicle inventory catalogue, the Meta pixel (on the car dealership’s website) and people’s engagement on Meta, Automotive…
What is a good CTR for LinkedIn ads? [A Quick Guide]
LinkedIn is a social media platform that is used by professionals and businesses to connect, network, and share content. And because of the incredibly valuable audience LinkedIn brings together, they offer various methods of advertising, through which advertisers can get their businesses and brands in front of a highly lucrative cohort of professionals. But when…
Why does Snapchat have so many ads? [A Quick Guide]
If you’re an avid Snapchat user, you may have noticed that the app seems to be filled with ads these days. Whether you’re scrolling through your feed, watching Stories, or in the Discover section, it feels like you can’t escape the constant stream of sponsored content. So, what’s the deal? Why does Snapchat have so…
How to Get Rid of Ads on Instagram
Instagram is one of the most used social media platforms around the world. As of 2021, it had over 1.2 billion monthly active users, with over 1.4 billion MAU’s predicted by 2025. To put into perspective just how popular the platform is, over 28% of the world’s internet users are using it. That’s insane! But…