Display ads are a great way to advertise a product or service online, getting (hopefully relevant!) eyeballs on your ads. But a common complaint with display advertising is the low CTR rate they tend to achieve, especially when compared to other channels like search advertising. So, why do some display ads get lower CTRs? Let’s…
Category: Display Advertising
Banner Blindness: What is it and How to Prevent it
Banner blindness is a real issue in online advertising. It wastes ad budgets, drives up advertising costs as a result, and can annoy users when you try to stop it. But what is banner ad blindness? And what can be done to stop it? Let’s take a look. Quick Links What is Banner Blindness? Banner…
Why do Search Ads Get a Higher CTR than Display Ads?
There are three main factors that explain why search ads get a higher CTR than display ads: how native they look (how well they match the organic content), how well they’re targeted, and where in the user journey the user sees them. Let’s explain each in detail. Quick Links Search Ads Look More Native than…
How to add UTM parameters to Google Ads [A Quick Guide]
UTM parameters are a great way to track the traffic coming into your website, allowing you to analyse how each sub-set of user engages with your site. But how do you add UTM parameters to your Google Ads campaigns? Let’s take a look. Note: If you’re already clued up on UTMs and just want your…
Impression Trackers: What are They & How do They Work?
Impression trackers can be a godsend when running your advertising campaigns, especially if you’re outsourcing it to an agency. But what exactly are impression trackers? How do they work? And how do you create them? Let’s take a look. Quick Links What is an Impression Tracker? An impression tracker is a small block of code…
Advantages and Disadvantages of Display Ads [A Quick Guide]
Display advertising is a great way to build brand awareness, encourage people to consider your products and/or services, and hopefully go on to make a purchase. But with it being such a widely used and prevalent advertising channel nowadays, does it have any disadvantages? In this article we’ll go through the benefits and drawbacks of…
Display Advertising: Everything You Need to Know
Display advertising is an advertising method that everyone can do, but not many can do well. This site aims to change that. Take a look at all of our available resources to find the information you need to make your next advertising campaign a success. Quick Links Targeting Targeting is vitally important to the success…
What is Ad Blindness? [A Quick Guide]
Ad blindness is a huge issue in the digital advertising world, with infolinks reporting a massive 86% of users experience it. This is a huge blow for advertisers, who will be wasting ad spend placing their ads into ad slots which are then not seen by their target audience. But what is ad blindness and…
How to improve the CTR of display ads [A Quick Guide]
Display ads are a great way of promoting your products online – they’re cheap, they’re easy to create, and most importantly, they’re effective. But sometimes you’ll see your ads getting a much lower CTR (click-through rate) than they should be. So, what causes a low CTR? And what can you do to improve it? Let’s…
What are the best tablet display ad sizes?
If you’re looking to run an ad campaign targeting tablet devices, you’ll want to know which ad sizes to use. Not only will your choice of sizes have a massive impact on your campaign’s performance, but if you don’t know what you’re doing you very well could end up choosing ad sizes that don’t even…