Streaming is quickly taking market share from traditional broadcast TV, and within streaming YouTube has the largest share – even more so than Netflix, according to Nielson. But what are the ad types available on YouTube? Are some formats better than others? Let’s take a look. Quick Links Skippable In-Stream Ads What are Skippable In-Stream…
Do Blogs Help SEO? [A Quick Guide]
Blog posts and articles are used by many to increase the amount of content on their site, helping your website to be found organically when users search for relevant terms on search engines like Google. But do blogs actually help SEO? Is starting a blog the best thing for me to do for my site…
Image Names for SEO [A Quick Guide]
When it comes to SEO, every little helps. Literally. H2 headings, H3 headings, primary keywords, secondary keywords, title tags, the lot. But one thing that gets overlooked that you really should be thinking about is image file names. You don’t see the file name behind the image, but for SEO purposes, the file name is…
Why are my Display Ads Getting a Low CTR?
Display ads are a great way to advertise a product or service online, getting (hopefully relevant!) eyeballs on your ads. But a common complaint with display advertising is the low CTR rate they tend to achieve, especially when compared to other channels like search advertising. So, why do some display ads get lower CTRs? Let’s…
Banner Blindness: What is it and How to Prevent it
Banner blindness is a real issue in online advertising. It wastes ad budgets, drives up advertising costs as a result, and can annoy users when you try to stop it. But what is banner ad blindness? And what can be done to stop it? Let’s take a look. Quick Links What is Banner Blindness? Banner…
Why do Search Ads Get a Higher CTR than Display Ads?
There are three main factors that explain why search ads get a higher CTR than display ads: how native they look (how well they match the organic content), how well they’re targeted, and where in the user journey the user sees them. Let’s explain each in detail. Quick Links Search Ads Look More Native than…
930x180px Ad (Top Banner Ad) – Ad Size Guide
The 930x180px ad, also known as the Top Banner ad, is 930 pixels wide and 180 pixels in height. The Top Banner ad is a regional ad size, mostly used in Denmark, where it is very popular. Outside of Denmark however, it is not a very common ad size at all. If you’re looking for…
750x100px Ad (Single Billboard Ad) – Ad Size Guide
The 750x100px ad, also known as the Single Billboard ad, is 750 pixels wide and 100 pixels in height. The 750x100px ad unit is very popular in Poland. It is a fairly large size, and is a brother size to both the 750x200px and 750x300px ad sizes. It is very similar to the more globally…
240x400px Ad (Vertical Rectangle Ad) – Ad Size Guide
The 240x400px ad, also known as the Vertical Rectangle ad, is 240 pixels wide and 400 pixels in height. The Vertical Rectangle ad unit has a similar aspect ratio to the Mobile Interstitial and HPU ad sizes (0.6:1 for the Vertical Rectangle vs 0.66:1 for the Mobile Interstitial and 0.5:1 for the HPU ad). 240x400px…
750x200px Ad (Double Billboard Ad) – Ad Size Guide
The 750x200px ad, also known as the Double Billboard ad, is 750 pixels wide and 200 pixels in height. The 750x200px ad unit is very popular in Poland – in fact it’s the most popular ad size in the country. It is a fairly large size, and is the ‘middle ground’ between the 750x100px and…