While audio advertising has been around for decades (technically centuries now – the first radio ad was in 1922!), it has grown rapidly in recent years thanks to the rise of programmatic audio ads. With that in mind, we thought we’d run through why you may want to consider audio advertising in your next campaign….
Category: Audio Advertising
Why Advertise on Podcasts? [A Quick Guide]
Podcasts have revolutionized the way we consume audio content, and with that, they have opened up exciting opportunities for advertisers. If you’re wondering why you should consider advertising on podcasts, you’ve come to the right place. Let’s take a look. Quick Links Why Advertise on Podcasts? There are numerous reasons to consider advertising on podcasts….
How to Measure the Effectiveness of Podcast Advertising
Podcast advertising is a very high performing advertising channel, and can lead to a great ROI when done well. But a big problem podcast advertising faces is a perceived lack of measurement. How can you prove your campaign was a success when you can’t measure it? Well, you can. You just have to try a…
How much does a podcast ad cost?
Podcasts are a great way to reach a targeted audience and promote your brand, allowing you to reach users where other forms of advertising cannot, like when they’re driving. But how much does it cost to advertise on a podcast? Is it expensive? In this blog post, we’ll break down the factors that affect the…
Are Spotify ads skippable? [A Quick Guide]
As music streaming platforms continue to gain popularity, Spotify has undoubtedly become one of the leading names in the industry. With its vast library of songs and personalized playlists, it has revolutionized the way we consume both music and podcasts. However, like many free streaming services, Spotify relies on advertisements to support its operations. This…
What is Audio Marketing? [A Quick Guide]
As part of your marketing efforts, you may have heard about the increasing popularity of audio marketing and how it can be used to help your business and/or brand. Evidence of this is provided by Statista, who show that ad spend on both the digital music streaming and podcasting markets are set to increase substantially…
How long are radio ads? [A Quick Guide]
While radio ads have been around for quite some time now, they are still attracting billions of ad spend worldwide, even if the trend is showing signs of decline (as shown by data from Statista below). But there are still plenty of reason why traditional radio advertising is highly effective, as we evidenced in our…
Is radio advertising effective? [A Quick Guide]
If you’ve read our article on programmatic podcast ads, you may be contemplating running a traditional radio ad campaign at the same time. After all, both are audio-based, and both can promote your business and/or product to a large number of people. You could even use the same audio ad for both advertising channels! But…
Are podcast ads targeted? [A Quick Guide]
With the podcasting market growing larger and larger each year, it’s no wonder advertisers are looking for ways to promote their brands and products through them. But with podcast ads being so new and still in their infancy, are they as targeted as the more developed Google or Facebook ads? How targeted are podcast ads?…
How to Write a Podcast Ad [That Works!]
Podcasts have quickly become a mainstay in most people’s lives. Whether it’s a long road trip, cleaning the house or ironing your clothes, a lot of us will have a podcast to listen to in the background. As their popularity has increased, podcast ads have become a viable advertising channel to promote your product(s). But…