There are three main factors that explain why search ads get a higher CTR than display ads: how native they look (how well they match the organic content), how well they’re targeted, and where in the user journey the user sees them. Let’s explain each in detail. Quick Links Search Ads Look More Native than…
Category: Search Advertising
Types of Pay-per-Click and Paid Search Advertising
Pay-Per Click (PPC) advertising and search advertising are both great ways to get started in digital advertising. When you’re only paying for clicks, you’re not having to worry about paying on a CPM model and then hoping those impressions attract enough traffic later down the line, which can be the case with some advertising channels….
What is Target Impressions Share? [A Quick Guide]
In the world of digital advertising, impression share is a key metric that is used to measure the visibility of your ads on search engines like Google. Essentially, it refers to the number of times that your ads are shown on search engine results pages, divided by the total number of eligible impressions for your…
What are Apple Search Ads? [A Quick Guide]
Apple Search Ads have risen in popularity over the last few years, with it being a beneficiary of Apple’s own decision to implement ATT, or App Tracking Transparency. It’s easy to see in the numbers. As per eMarketer, Apple Search ads are now responsible for over half of all iPhone app downloads that were advertised,…